John Caswell John Caswell

Thought Partner? Copilot? Creative Prompter?

When explaining AI's current value, I think ‘thought partner’ — copilot to my riff. A well-connected creative ‘prompter’ able to get enough of a sense of where I’m aiming to suggest ideas.

An obedient assistant to help me ‘engineer’ an outcome. A new kind of industrial magic. A tool for our age and one we can not dismiss. (I’m still deciding which)

Read More
John Caswell John Caswell

A New Era For Conversation?

We are entering a new era of conversational/constitutional AI. A powerful byproduct could be that we improve our conversations.

Read More
John Caswell John Caswell

How To Develop A Mindset For Success

In General. If more of us spent a little time choosing differently based on how we genuinely felt about things and stopped compromising in favour of what others want them to feel or think, the whole world would be a far better place.

Read More
John Caswell John Caswell

It’s Easy To Spot The Great Leaders.

Every industry relies on a raft of technologies to make them more valuable and compelling to their audiences. But to be successful both hemispheres of science and art need to be present.

Read More
John Caswell John Caswell

A Masters In Art AND Science

Many leaders' biggest mistake is not exploiting the science AND the art of business. Both are essential to make businesses work fully. (1) The science is the ‘how’ and ‘why’ the operation works. (2) The art is how we make the customers feel and want to buy, and the workforce want to be there. They’re two parts of a critical whole—the Yin and Yang in perfect harmony.

Read More
John Caswell John Caswell

Platform 2.0

A short description of our work and a glimpse at the latest evolution of the system and applications that support our work. It includes a new level of utility across the program as we continue to help clients further into execution.

Read More
John Caswell John Caswell

Strategy Without Story Is Not Strategy

How to get the critical part of the strategy right - the story. As part of writing up our 21 years of Group Partners, there’s been more than a few humdingers we’ve unearthed. Here’s a perennial.

Read More
John Caswell John Caswell

What Makes a Successful Leadership Team?

Defining what makes a successful leadership team can be challenging to say the least. There are so many necessary elements and qualities that should be present within a senior team that it’s impossible to pinpoint just one.

Read More
John Caswell John Caswell

The 10 Killer Questions

This is the raw formula for your future. Keep working on it. 30 years of asking the world’s biggest brands and leaders the most critical strategic questions led to these 10. And trust me, they find them just as challenging as you will. Post them to me for an opinion when you are happy - if you like.

Read More
John Caswell John Caswell

The Simple Life Of A Record Player

A Long Road To Simplicity. It’s been a long time, but those memories stay alive. The lessons are just as valid now. Although my business is different today, it still revolves around people.

There’s lots of travel, and there’s still a stage, a number of flight cases, gaffa tape — definitely some performances, a fair amount of art and music — at least in the coffee breaks. It has a rhythm; we riff, we rock, and we roll — and I still refer to assignments as gigs.

Structured Visual Thinking.

Read More
John Caswell John Caswell

The Riff Of Life

Like all essential things in life, music is both complex and simple. It has a framework, chords, riffs and licks. It has an overall story. It has highs and lows and tells a story. But the result is simple.

As far back as I remember, that complex/simple thing applies to my general idea of creativity and collaboration. Structured Visual Thinking

Read More
John Caswell John Caswell

What is an Agile Business Process?

A well understood strategy has to be built on an effective operational model. The leadership mindset will appreciate the importance of preparedness and as far as possible be supporting the team to build in flexible working practices.

Read More
John Caswell John Caswell

A Guide To Visual Planning

It’s no surprise that working visually has become so much more common in business over the last decade. A visual has the power to transmit considerable information extremely quickly. Almost everybody we speak to will tell us they are a visual person and they prefer visuals any day to a long document or deck.

Read More